Mar 14, 2026 · 6 min read
Why Microsoft Advertising deserves a second look in 2026
Most small businesses pour their entire ad budget into Google. Here is why moving 20–30% to Microsoft Advertising almost always pays for itself.
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Plain-English notes from the studio.
Practical posts on websites, SEO, Microsoft Advertising and running a small business online — written by people who actually do the work.
Feb 02, 2026 · 9 min read
The 14-point local SEO checklist we run for every client
From Google Business Profile to schema markup, the exact checklist we use before any small business site goes live.
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Jan 18, 2026 · 5 min read
Why a 2-second website is now the price of admission
Page speed is no longer an SEO topic — it is a conversion topic. Here is what changed in 2025 and how to fix the worst offenders.
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Dec 09, 2025 · 7 min read
Launching an online store? Don’t miss these 11 things
A practical pre-launch list for anyone selling online for the first time, from tax setup to abandoned-cart emails.
Read articleNov 22, 2025 · 6 min read
Accessibility is a competitive advantage in 2026
WCAG 2.2 AA isn’t just legal hygiene — it makes your site faster, clearer and more profitable. A field guide.
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Oct 30, 2025 · 4 min read
Why stock photos quietly cost you customers
Three small experiments we ran with clients last year and what they revealed about trust, conversion and ‘that 2014 stock-photo look’.
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